It Started With A Mistake...
Months ago it was brought to our attention that there was another company calling themselves Fox and Stone and making gemstone jewelry, the it was obviously mass-produced and the quality was incredibly poor. A box of their items were accidentally shipped to us and upon inspecting the items they were passing off as ours we were shocked and dismayed, but decided to take action rather than wallow. We applied for a trademark.
This is a big deal. Not only is it really expensive, but it can be an arduous and complicated process. We were blessed though and just a few weeks ago got the official letter in the mail letting us know that The Fox and Stone is now trademarked!
This is really only the beginning. What we realized during this process is that we couldn't trademark and protect our logo which caused us to really think about our branding and if it fit with the company we were building or if it was a remnant of the hobby-turned-business that started 3 years ago. The truth was we are building a company- something my children can take over some day if they want. We are building a way of life, a passion turned career, a legacy. Since this was more than just messing around on Etsy now, we decided it was time to launch a new brand that really reflects who we are and the quality of our jewelry.
So we went to the expert and hired Red Unicorn Media to take us on a journey of discovery. We learned things about ourselves and our business we never would have thought of before working with Alley and she translated a lot of "it needs to be less fluffy" and "it needs to exude luxury while still being bohemian and raw" into the branding you see today.
I know a lot of this has been happening behind the scenes so you might not be aware of the many months it has taken to reach the point we are at BUT we are here! We made it and even more exciting- during this entire process we have been building you a whole new website that will make finding exactly what you've been dreaming about so much easier.
So when do you get to see it?
April 28th it's launching and if you are Foxy you will get to see the new website on the 27th!!
We will be launching our new Celestial Collection the same day which means you get to see the new collection first!
We're still working out the exact kinks but there will be some kind of amazing giveaway/sale/event of some kind to make it even sweeter.
I don't know if I've really said it yet but this is a HUGE deal for our company. We have put in hundreds of hours making sure this is just right for you. To help make this launch even more amazing, I'll be emailing my Foxy's some really fun tidbits about the new company, some glimpses into the new pieces and little bit about crystals and why I chose the ones I did for the new Celestial Collection.
Being Foxy is where it is AT so if you haven't signed up already do it now!